Michael Rowell

MBA '15

Assurance IQ
Founder & CEO


As the CEO and Founder of Assurance, Michael is the architect of a company driven by his vision to improve the lives of people everywhere by providing clear, actionable steps to lasting, holistic, personal and financial health. Michael's leadership guides the company through his deep passion for technology, data science, and systems thinking. Following his introduction to insurance at MassMutual, Michael developed technology and built a company to streamline the comparison of term life insurance policies from various providers. Michael later merged the agency with a life insurance carrier and led the combined entity through significant growth. Michael's passion for addressing the broader health and financial challenges of the consumer led him to leave and start Assurance with Mike Paulus. Michael holds an MBA from the Sloan School at MIT. He enjoys hiking and mountain biking with his wife and two children, and his family inspires his passion for the Assurance mission. Shortly after he got married, Michael was diagnosed with cancer. After surgery, radiation, and ultimately beating the disease, he recognized the importance insurance and financial security plays at providing peace of mind during life's most difficult challenges. That has motivated him to develop Assurance to become the world's leading financial wellness platform and doing so with a culture that prioritizes humility, continuous iteration and innovation.


  • Assurance IQ

    ASSURANCE is a technology start-up passionately improving the personal insurance industry. They're more